Wow! UK Delivery

We hope you’re staying safe during this current time. Should you still need to purchase lingerie, nightwear or swimwear please be assured that we are continuing to process and deliver orders in a timely fashion. 

In order to reduce contact with people we have removed the option to place orders for next day delivery and have removed tracked postage for overseas orders. Free 2nd Class delivery, 1st Class delivery and International Standard delivery are still available. 

Bras Category Banner

There’s nothing quite like treating yourself to new bras but the high street can be paved with disappointment.

A lack of sizes and inconsistent fits can lead to frustration and leaves ladies playing the guessing game when it comes to their size.

However buying bras online has never been easier with such a variety of styles on offer but how do you decide which one to choose? No matter what you’re looking for, from sexy bras to non wired comfort bras there’s a style to suit everyone and here at we love to help ladies find the perfect fitting lingerie with our bra fit guide and style guide.

Ladies bras are often designed and developed to solve particular issues so check out our quick run down of the most popular styles.

›› Balcony style – This is an incredibly popular style choice. They feature wider set straps and a shorter cup than a full cup  making them a great option when wearing a square, round or scoop neck top.

›› T-shirt bras – These offer a smooth outline beneath clothing making them almost invisible. they’re incredibly popular during the summer months when ladies are wearing thinner and lighter coloured fabrics.

›› Push up style – These may be designed in a shape so as to push the sides of the bust inwards giving an enhanced cleavage. They may be padded or non padded but will generally give the appearance of a bust that is fuller.

›› Plunge bra – These come in a range of sizes and have a lower centre gore in between the breasts making them perfect for ladies with close set breasts. If you find a balcony bra digs into your breast bone a plunge bra may suit you better.

›› Strapless bras – These often come with detachable straps meaning that they can be worn with, without or with just one strap. They can also be adapted to become a multiway bra.